BFI | The London Film Festival
Client
British Film Institute
London Film Festival
Industry
Entertainment
Film
Cinema
Project
London Film Festival
Services
Strategy
Creative
Post
The trailer of all trailers
BFI asked us to bring the London Film Festival to life with hero campaign assets that captured the spirit of the London Film Festival, for the fourth year running. When last-minute music rights fell through, we pivoted fast, delivering a bold new trailer and campaign rollout that drove record engagement nationwide.
We listened
For the fourth year running, BFI asked us to create the hero assets for the London Film Festival. The challenge was to celebrate the breadth of films while capturing the festival’s spirit in a way that felt fresh, inclusive and emotionally resonant across social, digital and cinema audiences nationwide.
We solved
When music rights fell through 24 hours before launch, we pivoted fast — sourcing a new track, recutting the trailer and delivering within 36 hours. Set to Ionnalee’s Still Blue, the new cut became a bold creative centrepiece, supported by cinema pre-rolls and a highlights film.
We delivered
The campaign launched across BFI social, cinemas nationwide and the festival itself, with the trailer leading the campaign. Early results delivered record engagement of 953k views (a 14% increase from the year prior) and strong national reach, reinforcing the trailer’s role in driving awareness, excitement and ticket sales.
“After four years of collaborating with Wonderhatch on the BFI London Film Festival campaign, they’ve become an integral part of how we bring the festival to life. Their creative input has genuinely shaped and strengthened our marketing campaign, and the LFF trailer always performs brilliantly as our campaign hero asset across platforms – from social media to the UK’s biggest cinema screen.”
Tiina Heinonen – Marketing Manager, BFI Festivals
- 953K views on YouTube alone (a 14% increase from the year prior)
- Year-on-year growth in ticket sales
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