CMC X Red Bull
Client
CMC
Industry
Financial Services
Online Trading and Investments
Project
Campaign Film
Services
Post Production
A Fresh Cut To Tell A Story
We partnered with CMC to rework an existing Red Bull film, bringing a fresh edit to better capture the intensity and energy of the sport. Working with the original footage, the focus was on elevating pace, sharpening the storytelling and delivering a more high-impact final piece and all within a tight turnaround.
We listened
CMC brought us in to rework an existing Red Bull film, with a brief to elevate the energy and better capture the adrenaline of a pro mountain bike athlete mid-competition. Working to a tight turnaround, we needed to maximise the impact of the existing footage while aligning the tone more closely with the campaign ambition.
We solved
We rebuilt the edit with a focus on pace, intensity and immersion. Action shots were accelerated to heighten the sense of speed, while a new music direction replaced the original track, allowing for a faster tempo and more dynamic, rhythmic cut that brought the energy to the forefront.
We delivered
The final film landed as a high-octane, punchy piece that better reflected the spirit of the sport and Red Bull’s brand energy, delivered quickly and ready to make an impact across the campaign.
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