Ant & Dec’s Podcast ‘Hanging Out With…’
Client
Spotify
Industry
Entertainment
Streaming
Podcasting
Project
Artwork
Social films
Services
Creative
Production
Post-production
Artworking
Visual identity
Building a Brand for Ant & Dec’s Podcast with Mitre
Mitre asked us to launch Ant & Dec’s new podcast with an identity that felt warm, contemporary and instantly recognisable. We created a distinctive brand world built for motion and social, giving ‘Hanging Out With…’ a confident, ownable presence in an overcrowded podcast market.
we listened
Mitre needed an identity that would:
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Feel warm, relaxed and conversational
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Be instantly recognisable in crowded podcast feeds
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Flex seamlessly across digital, social and motion
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Sit confidently within the Ant & Dec universe
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Scale as the show grows
The challenge was balancing premium with playful and creating something bold enough to cut through, yet authentic to two of the UK’s most recognisable personalities.
we solved
We approached the brief as building a brand platform, not just a visual identity.
Rooted in informality and access, Hanging Out With… is about feeling part of the conversation. Our creative solution focused on:
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A confident, scalable logo system
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A distinctive colour palette designed for standout recall
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A flexible, digital-first toolkit built for motion and social
The result is a brand world that feels effortless and fun on the surface, but strategically structured for long-term growth.
we delivered
From initial concept through to launch, we led the full visual identity rollout, including:
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Logo development and refinement
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Brand colour palette creation
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Core typography and visual language
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Digital-first still assets
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Launch-ready marketing materials
Launched on 22nd January, Hanging Out With… entered the market with clarity, confidence and cut-through.
More than a podcast launch, this was the creation of a scalable brand foundation, built to grow with the show and evolve alongside its audience.
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