Ballymore | The Brentford Project
Client
Ballymore
The Brentford Project
Industry
Property
Lifestyle
Project
Brand
Film
Photography
Services
Strategy
Creative
Production
Post
Lifestyle Content for The Brentford Project
Ballymore approached us to create content for the Brentford Project’s Phase 2 sales launch and ad campaign. The aim was to capture the essence of The Brentford Project and the revitalized neighborhood through a suite of photography and film.
We listened
Ballymore wanted to showcase the unique features, amenities, and lifestyle offerings that distinguish The Brentford Project – from breathtaking aerial views of London and Syon Park, to intimate glimpses of daily life. The final product needed to evoke emotion to inspire potential buyers and investors and protect their price point.
We solved
Starting with strategy, we honed in on their target audience, their habits and hangouts which helped inform the creative as well as its placement. We crafted a narrative that enabled Ballymore to speak to multiple demographics simultaneously and see themselves in the imagery we created while also using technical expertise to showcase the development while finishing touches were still being made to its construction.
We delivered
We created a narrative-driven hero film and 5 curated social cutdowns in addition to a suite of 30 images highlighting the breadth of experiences someone can have at the Brentford Project. Our work was used across Ballymore’s marketing campaign for the Brentford Project, including in magazines, OOH billboards, web and social media.
“The Brentford Project has established itself as a vibrant, new mixed-use destination in the heart of the town. We’ve got some incredible new restaurants, amazing independent retailers and the high-quality apartments and resident facilities that Ballymore is renowned for. We wanted to reach a community of young professionals looking for this kind of lifestyle and we needed a campaign that would really show how they can live here. Wonderhatch really understood our vision for the development and were committed to showcasing the possibilities of life at The Brentford Project in an innovative and exciting way.”
Brian De’ath – Director of Sales and Marketing, Ballymore
projects
