BFI | The London Film Festival

Wonderhatch has been producing content for the prestigious London Film Festival (LFF) since 2022. After year one, we identified an opportunity to refine the content, ensuring it not only appealed to a broader audience but also made the festival feel more inclusive and accessible to everyone.

Together with the BFI, we reshaped the content to embrace a tone of voice that was more authentic and approachable, seeking to engage not only the existing fanbase but also attract a diverse new crowd of festival-goers. To achieve this, we reimaged the hero launch content through a series of trailers that are more relatable, emotionally compelling, and reflective of the festival’s varied offering – to help bring the magic of cinema to all audiences, and invite everyone to be part of the experience.

The BFI has seen year-on-year growth in LFF ticket sales, surpassing expectations and setting new records. Our festival content has been a key contributor to this success, driving engagement across all audiences and ages. This is also reflected in the online viewership of the festival trailer, with the 2024 trailer already having reached 70% more views than last year’s, further proving the festival’s impact and reach.